Privacy Statement

YOUR CALIFORNIA PRIVACY RIGHTS

This Privacy Statement provides important information to you, the site user. It outlines our information collection, use and protection practices. If you have any questions or concerns about our privacy practices, please contact us at 1-888-401-7389.

Contents:

1. Information about our organization and website
2. Information we collect from you and methods of collection
3. How we use the information we collect
4. Sharing your information
5. Access to and control over the use of your information
6. Security of your information
7. Links to other sites
8. Contacting us
9. Privacy statement effective date and revision days

1. Information About Our Organization and Website

Motorcraftservice.com is a technical resources website owned and maintained by Ford Motor Company. Motorcraftservice.com is committed to serving you by providing up to date, reliable technical information about Ford Motor Company vehicles. This Privacy Statement describes the way this website collects and handles personal and non-personal information. This Statement will also tell you how you can verify the accuracy of your personal information submitted to us through this website and how you can request that we delete or update your personal information. This statement describes the measures in place to ensure that your information is secure. This privacy statement also applies to the Motorcraftservice1.com in addition to this site.

2. Information We Collect From You and Methods of Collection

	Personal Information: During a normal visit to Motorcraftservice.com, all information about our products is free to browse at your leisure without the need for you to provide us with any personal information. Personal information includes information particular to you and that identifies you. We will not collect any personal information about you (including but not limited to your name, address, telephone number, email address, and, if you place an order with us, your credit card number) unless you provide it to us voluntarily. If you choose not to provide us with personal information, you can still access our websites; however, you may be unable to participate in certain promotions, receive product information or have a purchase order fulfilled. Motorcraftservice.com collects personal data through the member form and may collect your name and email on our contact us page if you request technical service and supply contact information to us.
	Non-Personal Information: Your visit to Motorcraftservice.com does generate non-personal information such as session log data. Non-personal information includes information such as the site pages visited or the amount of time spent on our site. This information is collected and is not personally identifiable to you. This means we do not track these items on an individual basis identifiable to you, but rather we accumulate this information on an aggregate basis for all site visitors.
	Methods of Collecting Information: Session Logs – What They Are And How We Use Them: When you visit any website, the server housing the pages automatically generates a "session log." The logs are used by the site owner to track the pages you visit or request. The only data gathered is the Internet Protocol (IP) address from which you came (which by the way, contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. Cookies – How We Use Them: "Cookies" are small text files. There are different types of cookies. A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all your browser's windows, or when you shut down your computer, the session cookie disappears forever. A "persistent " cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. We use cookies on our websites. Cookies help us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies allow us to tailor the website to better match your interests and preferences. Most browsers can be configured not to accept cookies or to indicate when a cookie is being sent. In addition, this site uses a third party to process purchase requests. This third party processor also may place a persistent cookie on your computer or gather personal information from you in order to facilitate the processing of your purchase. Clear GIFs – What They Are And How We Use Them: When you view one of our websites or interactive advertisements, we may collect some non-personal information about you. The collection of this non-personal information is done either through the "cookie" technology or with "web beacons" (also called "single-pixel gif" or "web pings"). In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. Motorcraftservice.com may use clear GIF/ web beacons/pixel tags to help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. Our cookies, web beacons and web logs do not collect personal information.

3. How We Use the Information We Collect

Personally identifiable information collected on Motorcraftservice.com may be used to: Fulfill and deliver an order for goods or services, such as a service publication subscription Respond to your comments or requests for information To make the user experience more customer friendly Contact you, if necessary, in the course of processing or shipping an order for products or services Generate site analytics that improve our site layout, content, product offerings and services Compile user data that is stored in our corporate database and may be used for marketing and other purposes Non-Personally identifiable information collected on Motorcraftservice.com may be used for any purpose, including: Compiling aggregate and statistical data to help in website design and to identify popular features Measuring site activity to allow us to update our site to better meet user wants and needs Other uses we deem desirable Motorcraftservice.com utilizes session log data and your personal and non-personal data for the purpose of performing analytics on the users' experience while visiting this site. This analysis: Is performed on an aggregate level and does not identify you or your information personally Involves the use of a third party vendor acting on behalf of Motorcraftservice.com Is performed in order to improve our website and the user experience May include the use of session and/or permanent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites Any information that is provided to the third party vendor is to be used only for the purpose of performing the analytics and compiling reports of the data. The third party vendor is restricted from using this data in any other way other than to provide these services to Ford Motor Company and they may not share or resell this data

4. Sharing Your Information

Personal information that you provide to us in the course of requesting a product or service through this website may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you for things such as promotional offers, marketing programs, or other communications from this website or other Ford Motor Company websites. We may share personal information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our "family of companies" is the group of companies related to us by common control or ownership. We share information within this "family" as a normal part of conducting business and offering products and services to our customers. Personal information that you provide to Motorcraftservice.com may be shared with our authorized Ford, Lincoln and Mercury Dealers. This is necessary in order to honor your request for a price quote on a vehicle or in order to provide a Dealer with information for purposes of contacting you in their regular course of business. The Dealer is not restricted by Motorcraftservice.com in their use of your data. Motorcraftservice.com may share your information with Helm, Inc. The subcontractor is restricted from using this data in any way other than to provide these services to Ford Motor Company and they may not share or resell this data. Motorcraftservice.com will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company or the site; (b) protect and defend the rights or property of Ford Motor Company and this site; and, (c) act under exigent circumstances to protect the personal safety of users of Ford Motor Company, its web sites, or the public. Site metrics for Motorcraftservice.com may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information. Other than as described above, Motorcraftservice.com does not sell, rent, share or otherwise provide collected personally identifiable information to others for their independent use.

5. Access To and Control Over the Use of Your Information

You can access the personal information that you or someone else has submitted to Motorcraftservice.com, or that we have collected through Motorcraftservice.com in some other fashion, by logging into the site and choosing “account information” in the menu. You may also correct or update your information at that location. Motorcraftservice.com will use reasonable efforts to supply you with the information you have requested. The scope of access available for this request is limited to the information stored in the database that holds the Motorcraftservice.com data. Any personal information that has been collected from you on other Company websites is not accessible or changeable through the processing of this request. Our third party payment processor maintains credit/debit card and procurement card information until payment for your order is processed, unless you authorize the information to be stored for future visits. If you later decide that you do not want our payment processor to store such information, you may contact them at conten@helminc.com and ask them to delete the information.

6. Security of Your Information

Safeguarding information of visitors to our website is important to us. When you send personal information such as credit card numbers or telephone numbers to Motorcraftservice.com, we use "Secure Socket Layers," or SSL, to protect the data. SSL is encryption technology that helps safeguard information against misuse by unauthorized individuals. Vendors, contractors or partners of Motorcraftservice.com who have access to your credit card number in connection with providing services for Motorcraftservice.com are required to keep the information confidential and are not permitted to use this information for any purpose other than to carry out the services they are performing for Motocraftservice.com.

7. Links to Other Sites

Motorcraftservice.com provides links to other websites. We encourage you to review the privacy statements of sites to which you are linked so that you can understand how those sites collect, use and share your information. Motorcraftservice.com is not responsible for the privacy statements or other content or data-handling practices on other websites.

8. Contacting Us

If you have any questions or comments concerning this privacy statement for Motorcraftservice.com or have any questions regarding the contents of this website, please contact us. Motorcraftservice.com will be happy to respond to your questions and comments via email within 24 business hours.

9. Privacy Statement Effective Date and Revision Days

The effective date of this privacy statement is 12/31/02. Occasionally we may update the privacy statement for Motorcraftservice.com in order to accurately reflect any changes in our website privacy practices. In event of an update, the new statement will be posted to the website seven (7) days prior to the changes taking effect.